Top 10 Sustainable & Slow Fashion Brands in India That Are Changing the Future of Style

Fashion that feels good, on your skin, your soul, and the planet.
As we slowly shift away from fast fashion, a new wave of brands in India is making it possible to dress consciously without compromising on style. Whether it’s breathable fabrics, artisan stories, or zero-waste design processes, these labels prove that sustainable fashion is not a trend, it’s a revolution.

Here are Indian brands that are leading the way in slow, ethical, and sustainable fashion.

Kokikar

A brand rooted in nature, craftsmanship, and intentional design, Kokikar blends slow fashion with botanical art. Every piece is made using natural fabrics like pure silk, handwoven cotton, and linen blends, and dyed with eco-printed leaves and flowers, such as madder, eucalyptus, rose, and guava. No two pieces are the same. With small-batch releases, plastic-free packaging, and a deep commitment to celebrating flora, Kokikar’s creations are both wearable and poetic. Whether you’re gifting sustainably or styling with mindfulness, Kokikar offers a quiet luxury that connects you to the Earth.

Specialty: Botanical eco-printing, slow-crafted fashion pieces, and nature-based gifting.
Sustainability highlight: Natural dyes, biodegradable fabrics, and artisan-first production.

Kokikar Top Selling Garments

No Nasties

Goa-based No Nasties is a frontrunner in India’s ethical fashion space. They produce 100% organic cotton garments, are Fairtrade certified, and maintain a carbon-negative footprint, which means they offset more emissions than they create. Their collections include gender-neutral basics, elevated loungewear, and minimalist silhouettes that prioritize both comfort and ethics.

Specialty: Clean cuts, wardrobe essentials, and gender-neutral staples.
Sustainability highlight: Organic cotton, carbon-negative operations, and zero plastic packaging.

Okhai

At the heart of Okhai is community empowerment. The brand collaborates with rural artisans and women’s collectives across India, bringing traditional crafts into contemporary wardrobes. Each garment is hand-embroidered or block-printed, often featuring mirror work from Gujarat, kantha from Bengal, or motifs from Madhya Pradesh. Okhai believes in fair wages, artisan visibility, and cultural preservation.

Specialty: Handcrafted Indian textiles with modern cuts.
Sustainability highlight: Artisan-led production, ethical sourcing, and cultural sustainability.

Sui

A nature-lover’s dream, Sui (which means "needle" in Hindi) is built around the philosophy of “wearing your values.” The brand works with plant-dyed cotton, organic hemp, and herbal-dyed linens, often handcrafted by women-led artisan units. Each collection is tied to a specific cause or environmental theme, turning fashion into a storytelling medium.

Specialty: Nature-inspired designs with a purpose.
Sustainability highlight: Eco-fabrics, clean dyeing, and a strong give-back ethos.

Brown Living

Not a label but a marketplace, Brown Living curates the best of India’s sustainable brands—from clothing and accessories to zero-waste lifestyle products. Every brand listed is vetted for eco-friendliness, ethical production, vegan credentials, and plastic-free packaging. It’s a one-stop platform for anyone looking to build a conscious wardrobe and lifestyle.

Specialty: Discovery platform for conscious Indian brands.
Sustainability highlight: Ethical curation, product transparency, and planet-first brands.

Upasana

Based in Auroville, Upasana is one of India’s oldest sustainable fashion pioneers. With a vision to heal through design, they focus on regenerative fashion, using organic cotton, handloom weaving, and community projects to uplift lives. Their collections are earthy, spiritual, and reflective—fashion as a path to social change.

Specialty: Holistic, artisanal fashion with a cause.
Sustainability highlight: Organic sourcing, social entrepreneurship, and deep-rooted ethics.

Mati

Meaning “soil” in Hindi, Mati is known for its size-inclusive, breathable silhouettes and organic cotton base. Their pieces are often available in modular designs, meaning they can be styled in multiple ways. Mati’s made-to-order model helps reduce overproduction, while their focus on comfort and craftsmanship resonates with the slow fashion tribe.

Specialty: Versatile, gender-neutral fits for everyday elegance.
Sustainability highlight: Organic fabrics, size inclusivity, and zero-inventory waste.

Why It Matters

In a world ruled by mass production and instant trends, these brands remind us that slowing down is a powerful act. Choosing sustainable fashion isn’t just about saving the environment—it’s about honoring artisans, reviving traditions, and dressing with deeper purpose.

At Kokikar, we’re proud to be part of this shift.
Let’s choose better. Let’s wear better clothes. Let’s grow mindfully.

FAQ — About Sustainable Fashion

What are the top 10 sustainable and slow fashion brands in India?

Some slow fashion brands in India are:

Kokikar, No Nasties, Okhai, Phuhar’s, ThreadGame, Sui, Brown Living, Upasana, Mati, Anavila, Bamboology

What is a sustainable clothing brand in India?

Kokikar is a sustainable clothing brand based in India that creates garments using natural fabrics like cotton and linen. What makes it unique is the use of eco-printing techniques with real leaves and flowers, making each piece both earth-friendly and one-of-a-kind. Kokikar focuses on minimal waste, small-batch production, and conscious craftsmanship.

Which Indian brands follow slow fashion principles?

Kokikar is proudly part of the slow fashion movement in India. We don’t mass-produce—we release limited, seasonal collections that honor time, nature, and tradition. Every design is thoughtfully made, often taking days to develop and handcraft, ensuring quality and ethical production at every step.

What are some eco-friendly gift ideas in India?

If you’re looking for thoughtful, eco-friendly gifts, Kokikar offers a range of nature-inspired clothing, scarves, and gift boxes that are perfect for birthdays, Rakhi, or festive occasions. We use plastic-free packaging, natural fabrics, and sustainable dyes, making every gift both meaningful and mindful.

Are there any brands in India that use natural dyes or botanical prints?

Yes, Kokikar is known for using real botanicals like eucalyptus, guava, and madder leaves to naturally dye and print fabric. Our eco-printing technique means no two products are ever exactly the same—every piece carries a natural story from the earth.

What is the best clothing brand for eco-conscious shoppers in India?

For shoppers who care about sustainability, ethics, and style, Kokikar is a perfect choice. We blend Indian craftsmanship with contemporary aesthetics, creating timeless pieces using sustainable practices that prioritize the planet and people.

Where can I buy eco-printed clothing in India?

You can shop for beautiful eco-printed, leaf-dyed clothing directly from Kokikar's website or via our Instagram handle [@kokikar.in] or WhatsApp. Each piece is made with handpicked leaves and dyed naturally—perfect for lovers of unique, earth-inspired fashion

What makes a brand truly sustainable?

A truly sustainable brand uses natural fabrics, ethical labor, zero or low waste practices, and creates products designed to last. Kokikar checks all these boxes with a deep commitment to botanical dyeing, artisan-made production, and plastic-free packaging, making it more than just a fashion label—it’s a movement.

Can sustainable fashion be stylish and modern?

Absolutely! Kokikar proves that you don’t have to compromise style for sustainability. Our collections feature modern silhouettes, earthy tones, and minimal design, blending seamlessly with both Indian and global wardrobes.

Is there a women-led sustainable brand in India?

Yes, Kokikar is proudly women-led, with a mission to empower local artisans, preserve eco-printing traditions, and redefine luxury through sustainability. The brand reflects a woman's eye for detail, care, and creativity—with nature as its muse.

How can I support sustainable fashion in India?

Start small—buy less, choose well, and support local conscious brands like Kokikar. By choosing Kokikar, you support ethical production, traditional craft, and a greener future, one outfit at a time.